About
I BUILD MARKETING AND CONTENT SYSTEMS FOR REAL ESTATE TEAMS
I help established real estate teams clarify their marketing and content strategy, then install AI-powered workflows that make on-brand execution faster, more consistent, and repeatable.
Background
BUILT FOR SYSTEMS. WIRED FOR SCALE.
I've spent over a decade building marketing and content systems across luxury real estate, technology, and media. My work sits at the intersection of brand strategy, performance marketing, and operational systems, the layer most marketing teams never actually build.
I don't run campaigns from the outside and hand over a deck. I work inside the team's operation and build the systems that produce the work. From multi-channel distribution systems to AI-powered workflows, everything I build is designed to compound, to get better with every execution, not just repeat.
My approach is rooted in systems thinking: understand the whole, design the parts, automate the repetition, and keep human judgment where it matters most. The result is marketing that scales without proportional headcount growth.
Areas of Expertise
WHAT I KNOW DEEPLY
Marketing Systems & Operations
- ➚Workflow architecture and automation
- ➚Multi-channel campaign operations
- ➚Marketing technology stack design
Real Estate Marketing Intelligence
- ➚Luxury listing launch systems
- ➚Agent brand and lead generation
- ➚Brokerage-scale content operations
AI & Automation in Marketing
- ➚N8N and workflow automation
- ➚AI-augmented content pipelines
- ➚Intelligent routing and classification
Brand & Perception Engineering
- ➚Premium brand positioning
- ➚Perception engineering at scale
- ➚Brand as a compounding asset
Current Role
Director of Integrated Marketing
SERHANT.
At SERHANT., I lead integrated marketing across one of the most recognized brands in real estate. My team builds the systems that connect brand strategy to execution — from automated listing launch workflows to multi-channel campaign infrastructure that scales across thousands of agents.
2,500
Real estate agents served by the platform
UNDER 2 MIN
A content task that took around 30 minutes now takes under 2 minutes to complete
FULL-STACK
Brand, performance, and technology
Companies I drove growth for
Methodology
HOW THE WORK GETS DONE
I use an embedded implementation model. I work inside the team's actual tools and workflows, build the system, document it, and transfer ownership.
These are installed systems built inside the team's operation, then documented and transferred to the team.
01
WORK INSIDE THE TOOLS
The work happens in the team's actual tools and workflows, not alongside them.
02
BUILD THE SYSTEM
The workflow gets redesigned and installed where the team already operates.
03
DOCUMENT IT
Every workflow is written down so it can be run without the person who built it.
04
TRANSFER OWNERSHIP
The team takes over the system, with named owners and an operating cadence.
LET'S BUILD SOMETHING
If you want this working inside your team, the first step is a short application.