About

MARKETING SYSTEMS ARCHITECT

I embed with marketing teams as a Forward Deployed Operator. One system, built inside your operation, that keeps running after I leave. Infrastructure, not advice.

Background

BUILT FOR SYSTEMS. WIRED FOR SCALE.

I've spent over a decade building marketing infrastructure across luxury real estate, technology, and media. My work sits at the intersection of brand strategy, performance marketing, and operational systems, the layer most marketing teams never actually build.

I don't run campaigns from the outside and hand over a deck. I embed as a Forward Deployed Operator and build the machines that run the marketing. From multi-channel distribution systems to AI-powered workflows, everything I build is designed to compound, to get better with every execution, not just repeat.

My approach is rooted in systems thinking: understand the whole, design the parts, automate the repetition, and keep human judgment where it matters most. The result is marketing that scales without proportional headcount growth.

Areas of Expertise

WHAT I KNOW DEEPLY

Marketing Systems & Operations

➚Workflow architecture and automation
➚Multi-channel campaign operations
➚Marketing technology stack design

Real Estate Marketing Intelligence

➚Luxury listing launch systems
➚Agent brand and lead generation
➚Brokerage-scale marketing infrastructure

AI & Automation in Marketing

➚N8N and workflow automation
➚AI-augmented content pipelines
➚Intelligent routing and classification

Brand & Perception Engineering

➚Premium brand positioning
➚Perception engineering at scale
➚Brand as a compounding asset

Current Role

Director of Integrated Marketing

SERHANT.

At SERHANT., I lead integrated marketing across one of the most recognized brands in real estate. My team builds the systems that connect brand strategy to execution — from automated listing launch workflows to multi-channel campaign infrastructure that scales across thousands of agents.

1,000+

Agents supported with marketing systems

60%

Reduction in campaign launch time

FULL-STACK

Brand, performance, and technology

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